One of the most robust packaging projects I’ve completed is this rebrand for the entire line of Carlino’s Artisan Pasta. Each of the 23 pasta bag designs combines clean, modern elements with rich tradition and the inspiration of Italian heritage. The challenge was to create packaging that complements the existing tomato sauce line while standing up to other imported pasta brands.

Staying true to family values and honoring the family name is an important aspect of the Carlino’s brand. To apply this idea to the pasta packaging, I used one of the owners’ handwriting to uniquely present each pasta’s name.